New Zealand's story: our shared story?

Steven Joyce’s Budget 2013 announcement says that his ‘New Zealand Story’ project will be all about innovation and resourcefulness, our Maori heritage, and a ‘welcoming, friendly’ approach. I think the Emperor has no clothes, and it's about time somebody said so

100% pure New Zealand claims now lie exposed, as an embarrassment and a risk to our Government.

Steven Joyce’s Budget 2013 announcement says that his ‘New Zealand Story’ project will be all about 'innovation and resourcefulness', our Maori heritage, and a ‘welcoming, friendly’ approach.

The New Zealand Story is a ‘shared story about New Zealand for international audiences’, beneath which education, trade and enterprise, and tourism will all be marketed:

The Story will:

  • Communicate New Zealand’s values and personality
  • Feel and be authentic
  • Feel different to other countries’ stories
  • Move us beyond place (our landscape)
  • Be a foundation story from which other stories can grow
  • Support growth in export earnings.”

But it it doesn't matter how Mr Joyce tries to dress it up: the Emperor still has no clothes, and nowhere to hide. His new claims are equally false.


This blog extract is reproduced from the New Zealand Story website, at Continue reading here.