Paul Krugman described behavioural economics as the most important innovation in the economics discipline for half a century.
Read MoreThe Winner's Curse: Behavioural Economics Anomalies Then and Now by Richard Thaler & Alex Imas
rational economic man
Past Rationality: The 2017 Nobel Award for Economics
Paul Krugman, the 2008 winner, tweeted ‘Yes! Behavorial econ is the best thing to happen to the field in generations, and [Richard] Thaler showed the way.'
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