As David Shearer looks to hit the road, some are asking whether he was Labour's golden opportunity missed. So is that nostalgia or wise hindsight speaking?
I remember talking at a do with a Labour apparatchik in December 2011. The party had a new leader and there was a sense of excitement. "We can get him on the cover of NZ Surfer. When's the last time Labour could say something like that?", this person enthused.